I turn up my nose to charity occasionally, just plain not in the mood. No one says you have to give to charity. In fact one of my favourite phrases is that charity begins at home. However, once or twice a year an advert catches me like an animal staring down headlights. One such television ad was for Barnardos Sponsor A Child.
The initial impression was that it was a very interesting and emotionally tuned advert but couple that with getting updates from the child on how my child sponsorship money was helping them. If I wasn't uneasy in the first instance, I was especially so after. Was that the correct reaction? OK, so watching a child go back in time from a successful adult hood where he now has a partner, children and was very sure his child wouldn't go through bad stuff like he had.
We are then lead back in time to revisit his frustrations to better understand what he went through, where he come from and how he achieved a better route to become a successful and happy adult. It was us, well us meaning you and I. Well people like you and I. Us and Barnardos, the charity set up especially to care for children. Something they have done quite well for well over a century.
Does Money Make a Difference?
The advert suggests our money does make a difference. I'm sure money always makes a difference, it's how much of a difference. With Barnardos Sponsor a child, you can sponsor a child and receive updates on how your money is helping them in real life. Indirectly of course and anonymously. I suppose that's ok. It gives the child hope that someone out there cares about people in their situation, that the world isn't entirely bad. Which is a good thing, right!?!
That leaves us, you and I and people like us to simply donate to the child sponsorship campaign regularly. I'm sort of presuming that the charity wishes for an emotional attachment to form.
I'm out on whether that's correct or not, however on the upside if it gives the donation maker a sense of feeling that they're money is doing good and helping a child out of poverty or avoid abuse, then that's got to be a great incentive to keep making donations for that cause.
On the other side of the coin, as stated previously, the child must get a big boost out of knowing there are people out there that aren't motivated only for themselves, with only self interest and getting gains from others. That there are people willing to help and show good character without a means to an end.
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